Penguins are known to adapt and thrive in a fast-changing environment. They’re innovators and are wired for group success--and they’re always working together to find the most effective path to reaching their goal. 

Starting to sound familiar?

When Bold Penguin made the decision to dive into brand marketing at the next level, we sought a partner that shared these values--and, of course, who always looked sharp stepping out onto the ice in black and white. So, in hindsight, our decision to align with the Pittsburgh Penguins was a no brainer. The colors? The name? Our teams are practically two sides of the same coin. What’s more, “The Pens” even won two of their five Stanley Cups in a place called “The Igloo.”

Being the Pittsburgh Penguins’ Home Helmet Sponsor is a bold move for us but that’s how Bold Penguin is wired. We chose Pittsburgh in part as a geographically neutral location to reflect the realities of today’s remote workplaces and our commitment to make small commercial insurance work harder and better anywhere and everywhere. Center ice at PPG Paints Arena will create an electrifying atmosphere for us to make the statement that Bold Penguin is the biggest and boldest integrated product suite for commercial insurance out there! 

Known as “The City of Champions,” Pittsburgh is the ideal place for us to find a partner that’s united in principles and purpose. Bold Penguin CEO Ilya Bodner explains one of the biggest factors in making this decision: “To cheer for the Penguins at home games is a great way to celebrate what we have accomplished and where we are headed with our customers and partners as we continued to guide commercial insurance into the future.”

Elements of this partnership will include name-sponsorships of the “Bold Penguin of the Game,” awarded to the outstanding Penguins performer at all home contests, and for PPG Paints Arena and Pittsburgh to serve as a location for offsites, leadership circles, and other events.

We hope you’ll join us in cheering on the Penguins this year!