How Ohio Agency INSocial Set Growth Records During a Pandemic

Small but nimble agency exemplifies how Bold Penguin’s platform helps independent agencies grow


Businesses on a global scale have faced unprecedented challenges during the last six months as the COVID-19 pandemic created the harshest economic climate in recent history. The 36,000 agencies operating in the United States are no exception. As prospective small business clients struggled and many closed their doors, insurance shopping and, subsequently, new business growth has suffered. 

One Ohio-based independent agency, however, has beaten the odds. INSocial Risk Advisors has set new records for new business growth in 2020. 

INSocial, launched by Justin Buren and Jim Waterwash, has used Bold Penguin’s platform for the last year and has since benefitted from the high-tech, high-touch solution’s ability to quote and bind commercial insurance more efficiently.

“Bold Penguin’s advanced Exchange has given us an edge and helped INSocial continue to thrive despite current economic challenges,” said Waterwash.

A major key in INSocial’s success lies in their ability to embrace the technology Bold Penguin has armed them with while remaining the trusted advisor to their clients. By leveraging qualified SMB prospects ready to quote and a digital-focused approach to writing small commercial, INSocial has been able to bind more policies and serve more business than previously possible. 

“Bold Penguin’s technology has allowed us to have a smooth flow of data, as well as provide efficient ways to quote small commercial business. We posted record months this past May and June, and are proud to offer our agents and customers an easy, simplified way to make more informed risk management decisions,” said Buren. 

INSocial Risk Advisors is an independent insurance agency that provides comprehensive insurance options. The team is committed to a modern customer experience and a strong digital presence, being accessible to customers and providing free useful resources. 

“INSocial is extremely forward thinking, and the partners have embraced our technology from day one,” said Marc DeLeonibus, co-founder of Bold Penguin. 

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