Bold Penguin Unveils Installation at Hartford Airport

The installation in the nation’s “Insurance Capital of the World”


HARTFORD, CT and COLUMBUS, OH, March 12, 2020 — Bold Penguin, the insurtech platform that operates the world’s largest commercial insurance exchange, is unveiling an installation that brings the city of Hartford, Connecticut back to its roots as the country’s first hub of insurance providers. The installation is also a celebration of a major milestone for the insurtech startup: the successful matching of 1 million small businesses with the right agents or carriers through its commercial insurance exchange. This makes Bold Penguin not just the largest exchange in Ohio or in North America, but in the universe, as reflected in the installation’s celestial design. This display will be revealed Friday, March 13 in an especially meaningful area of the Hartford Airport: the Arrivals tunnel that was previously dominated by ads for legacy insurance companies. 

Once nicknamed the "Insurance Capital of the World”, Hartford has been home to almost three dozen insurance behemoths since the 18th century but has faced economic disruption as companies have shrunk, consolidated, or moved to bigger cities. This campaign centers around reactivating Hartford’s lifeblood industry, insurance, by creating an experience that literally and figuratively invites people into the city. 

“The insurance industry in Hartford dates back to 1794 and the city continues to be one of the most important capitals of the industry,” says Amber Wuollet, Director of Marketing at Bold Penguin. “Our mission is to empower commercial insurance as the industry’s unifier. As you walk into the tunnel, we want you to feel like you are part of our universe. More importantly, we want each small business that comes through our exchange to get exactly the coverage that they need so they can get back to their goals – growing their business”

Bold Penguin has built its platform around the success of its partners in the insurance industry and aims to help transform the digital efforts of existing players.  The Hartford Airport Arrivals tunnel has been transformed into an intergalactic portal to highlight the magnitude of Bold Penguin’s reach connecting businesses, agents, and carriers.

About Bold Penguin

Bold Penguin is where technology enhances the human touch in commercial insurance. With a heavy focus on agents, Bold Penguin upgrades the user experience for businesses, creates an easy tool for agents, and offers a streamlined process of underwriting for carriers. Bold Penguin was founded in 2016 by a group of entrepreneurs who spent their early days working with Allstate, Nationwide, and Progressive alongside regional carriers and established insurance agencies. For more details, please visit

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