Bold Penguin teams up with Salesforce Financial Services Cloud to automate commercial insurance lifecycle

SalesForce Bold Penguin Press Release

Bold Penguin products are now available on Salesforce AppExchange, allowing customers to more easily transfer data between Salesforce Financial Services Cloud (FSC) and Bold Penguin in near real time.

COLUMBUS, OH (April 24, 2024) – Bold Penguin today announced a collaboration with Salesforce, launching Bold Penguin Terminal and SubmissionLinkTM on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. The new product will empower customers to streamline their commercial insurance quote and bind process. Founded in 2016, Bold Penguin’s integrated digital solution platform simplifies commercial insurance for carriers, agents, and insureds.

Bold Penguin is currently available here on AppExchange.

Delivering distribution efficiency

FSC customers can now access two Bold Penguin products: the Bold Penguin Terminal and SubmissionLinkTM. The Bold Penguin Terminal allows agents to simultaneously quote multiple products with multiple carriers using one universal application to find the best coverage in minutes. Bold Penguin partners with leading national, regional, and specialty carriers, supporting both admitted and non-admitted markets, allowing agents to quote the right coverage for the right customer at the right time.

SubmissionLinkTM leverages proprietary, in-house artificial intelligence to automatically extract and enrich data from submission documents and coverage forms, reducing ingestion time from weeks to minutes while improving accuracy. Through the SubmissionLinkTM integration, carriers can ingest unstructured emails and other documents to automatically create Cases, Accounts, and Contacts in Salesforce FSC and generate rates in real time with over 97% accuracy.

With Bold Penguin available on Salesforce AppExchange, users can now more seamlessly move account data from FSC into the Bold Penguin Terminal and activate commercial insurance quoting while data syncs back into FSC in real time. This end-to-end flow of information eliminates the need to re-enter data, saving time, reducing errors, and streamlining customer servicing capabilities.

Comments on the news

●      “We are thrilled to announce the availability of the Bold Penguin Terminal and SubmissionLinkTM products on Salesforce AppExchange,” said Ben Clarke, Bold Penguin Co-founder and Chief Data Officer. “Since inception, Bold Penguin has strived to simplify commercial insurance. The ability for agents and carriers to access Bold Penguin’s products through the AppExchange, with seamless data syncing with the Salesforce Financial Services Cloud platform, extends the value of both products in support of efficient insurance distribution.”

●      “With the combined technology of Bold Penguin and Salesforce, agents and carriers can seamlessly quote products from even the most complex submissions,” said Steve Dobbs, EVP of Financial Services at Salesforce. “The speed and efficiency of the solution delivers a streamlined experience, transparency throughout the process, and a faster time to quote.”

About Salesforce AppExchange

Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 8,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

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About Bold Penguin

Bold Penguin is a leading integrated digital solution platform dedicated to simplifying commercial insurance. Our technology makes the quote and bind process quick, effortless, and profitable for all parties — agents, brokers, and carriers. Bold Penguin’s innovative product suite has digitized and transformed a slow, manual process resulting in reduced costs, increased efficiency, and better overall outcomes.  For more information, please contact us or visit

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